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Artist's Proof: Singapore at 60
Family Office For Art (FOFA):
Social Media and Programmes Intern
Artwork: Chow and Lin, I'm Worth My Bread 量梁量粮 (2025)
Entrance of AP60 at ArtSpace @ Helutrans. Photo by Quek Jialiang
Artist's Proof: Singapore at 60 (AP60) is The Culture Story's (TCS) landmark exhibition that reflects on the continuous work of Singapore as a nation. Over 90 works from Mr. Chong Huai Seng's private art collection highlight how artists document, question, and reimagine the nation’s evolving cultural landscape.
Day 1 of Installation at Artspace @ Helutrans
I was working under Family Office For Art (FOFA), the producers of the exhibition, as a social media and programmes intern. Being part of AP60 allowed me to work in an active gallery environment while also shaping its public-facing voice.
Guest of Honour Dr Tommy Koh's opening address at the VIP Preview Opening. Photo by Third Street Studio.
Instagram story for Enfant Academy's visit
I was given the task of producing, editing, and publishing on-site social media content, capturing behind-the-scenes processes and energy of daily programmes. Managing the Instagram and Facebook pages became a creative responsibility that pushed me to think critically about audience engagement, pacing, and storytelling.
Over the course of the exhibition, these efforts contributed to a 20% growth in Instagram followers and increased post viewership to an average of 14,000 per post.
Instagram story for AP60's exlusive sticker sheet
Beyond digital outreach, I was also involved in designing and reformatting promotional and programme materials from social media posts to printed collaterals. I would ensure that all content was communicated clearly to diverse audiences, while aligning with the exhibition's identity and digital platform requirements.
Programme poster templates by FACTORY that I reformatted for social media and print.
The main poster that I designed.
SPED school private tour led by Superhero Me facilitators.
Public tours led by docents
Objectifs' children workshop
Objectifs' family centre workshop
Exhibition tour for Jamus Lim with TCS founder Chong Huai Seng, co-founder Ning Chong, artist Darren Soh and curator Kwok Kian Chow (left to right).
On-site at ArtSpace @ Helutrans, I filmed content for programmes with family centres, children’s groups, SPED schools, and general gallery visitors (with permission).
I also supported the session facilitators whenever I could. Each programme differed in scale and needs, and I worked to keep the experience seamless while guiding participants and supporting a setting where they could connect meaningfully with the exhibition artworks or workshop activities.
AP60 became a space where I grew both as a communicator and as a cultural worker, balancing social media marketing, design, and public engagement in a dynamic setting.
It remains one of the projects that will shape my approach to working in the cultural sector.
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